LA — Perfume

About

Liberum Arbitrium perfume bottle detail

Liberum Arbitrium Perfume is more than just a fragrance; it's a testament to the rich history and boundless creativity of two iconic cities and eras: Ancient Rome and contemporary Los Angeles.

In crafting this perfume, we sought to bridge the gap between these two cultural powerhouses, uniting the timeless legacy of the Romans with the modern spirit of freedom, innovation and creativity embodied by Los Angeles.

Liberum Arbitrium is Latin for free will and dates back to the Roman Empire. Fittingly, it is abbreviated by the letters LA. The Romans were the inventors and innovators of the modern entertainment business: big stadiums, lavish productions, luxury suites, and advertising. Los Angeles has been the 20th-century version of Rome since it re-invented and imagined entertainment for the modern world. Anything goes in LA, like Rome; it's the city that either inspires and forces you to be the best, or you get fed to the lions.

Drawing inspiration from the architectural marvels of ancient Rome, such as the Colosseum and the amphitheaters, Liberum Arbitrium Perfume encapsulates the raw energy, passion, and artistry of both civilizations. It serves as a homage to the enduring legacy of entertainment and the indomitable human spirit.

As artists, entertainers, doers, and dreamers, it is up to each one of us to harness our free will and, once again, re-invent a system which has been broken. By seeking to be the best version of ourselves, we can use our talents, arts, and deeds in order to unite people, rather than using words to divide people.

With Liberum Arbitrium Perfume, we aim to capture the essence of freedom and creativity in a bottle and share it with the world. This perfume represents not only a sensory experience but also a journey through time and culture: a celebration of innovation and cultural exchange that transcends borders.

We invite you to explore the world of Liberum Arbitrium Perfume and experience the fragrance of free will. Join us on this journey as we celebrate the legacy of entertainment and inspire generations to come.

The mission

In a world constrained by mediocrity, this fragrance awakens the extraordinary within, celebrating humanity at its finest.

Each note is a call to break free from indifference, to embrace bold distinction, and to live unbound.

Liberum Arbitrium is Freedom Distilled, elegance redefined, and the essence of those who dare to choose their own path.

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