Liberum Arbitrium is Latin for free will and dates back to the Roman Empire. Fittingly, it is abbreviated by the letters LA.

The Romans were the inventors and innovators of the modern entertainment business: big stadiums, lavish productions, luxury suites and advertising. Los Angeles has been the 20th-century version of Rome since it re-invented and imagined entertainment for the modern world.

Anything goes in LA, like Rome. It is the city that either inspires and forces you to be the best, or you get fed to the lions.